Search engine optimization (SEO) is the process of getting prominent positions at the top of the free organic search engine results pages for your website’s major search terms. Its advantages include: Excellent traffic and targeting, much lower traffic costs, strong sales conversions, and better credibility than paid ads.
Internet marketing is the essential link that connects buyers with your website. Radok provides a balanced marketing strategy that is cost-efficient, targeted, and offers the highest traffic and sales conversions for your business.
Radok Delivers Proven SEO Results
Since 1995, Radok has been delivering on its promise to provide the best Internet marketing services on the Internet. Radok clients have thousands of page 1 search results in competitive markets where there are 1 million to 100 million or more competing results.
From extremely competitive keywords, to product models and service terms, Radok has the proven history, experience, and industry knowledge that you can count on, to get your website prominently positioned at the top of the major search engines.
Website owners have been moving from conventional advertising such as Yellow Pages, newspapers and direct mail to search marketing because it works. Research shows that for every dollar you spend on search marketing, you generate an average return of $21.85.1
In a recent five-year Radok study2 of more than 20 million clicks, Search Engine Optimization (SEO) organic traffic cost an average of 17 cents per click, with AdWords traffic at 72 cents per click. Compare that to the cost of sales leads from Yellow Pages ads ($1.18)3 and direct mail inserts ($9.94),3 and you can quickly see the advantages of using powerful search marketing.
2. Radok 2009 survey with a 20 million click sampling
3. US Bancorp Piper Jaffray
There are many advantages to Internet marketing over conventional advertising such as Yellow Pages, newspapers, and direct mail. For example, 90 percent of business buyers use the Internet during their purchasing process, and 77 percent use the Internet to find a local or national source to make their purchases.
The key to success is ensuring that your website is prominently positioned and seen by these prospective buyers, since 74 percent of search engine users don’t look past the first page – and 92 percent stay within the first three pages of the search results.
What This Means For Your Business
Radok’s team of Internet consultants will develop a cost-effective marketing plan custom crafted for the success of your business. Typical results include:
• Prompt inclusion in the major search engines, including Google, Bing, and Yahoo
• Top search positions that provide much more credibility and higher sales conversions
• Substantially more traffic to your site from organic SEO, advertising, and AdWords campaigns
• Better targeting: Increased traffic comes from qualified visitors
• Efficiency: Lower traffic costs result in higher profits per sale
• Targeted landing pages result in higher sales conversions per visit
• Increased traffic and sales conversions provide substantially more sales of your
products and services from local, national and/or worldwide target markets.
Combining Radok’s proven marketing program with a well-designed, professional website is an important factor to ensure that your site is user friendly and provides the highest rate of sales once traffic reaches your site.
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